Our Friends – Genie's Bakery

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A Few of Our Friends

Since settling in Melbourne’s Bayside area in February 2022, we’ve been lucky to connect with wonderful locals and build lasting friendships. Our community means the world to us, and we’re grateful to be part of such a vibrant neighbourhood.

Here are a few of our favourite local spots and friends we love to support.

The Kingston Collective

The Kingston Collective is great community hub originally started by Nat Wilson and now run by Bec Monforte of Silver Lioness Marketing. It's a community for small business owners based in the bayside area of Melbourne where they organise co-working days, local events, local advertising and more.

The Coffee Chief

The Coffee Chief is a great coffee cart that once used to be a horse float and mostly trades down at Parkdale beach every morning, with a little holiday to other areas or events every so often!

Organic Bay Distillery

Organic Bay Distillery is a family owned and operated small boutique distillery based in Bonbeach, Victoria. Its a partnership between two carpenters, Dean and Dave, who have always shared a passion for fine spirits and finally took the leap to start their own distillery.

Beer Belts Victoria

In late 2020, Nat Wilson (founder of Beer Belts Victoria (originally Bayside Beer Belt) & Kingston Collective) started exploring her local bayside area and was surprised to discover how many breweries there were in such close proximity to one another.

In early 2021 (in between Melbourne lockdowns), the Kingston Collective started running Craft Beer & Spirit Tours in an effort to create a fun activity for locals whilst showcasing and supporting the local breweries & distilleries in the area.

In January 2022, the Kingston Collective was awarded a State Government Agribusiness Grant to further develop the craft brewery tours and turn this into a region that both locals and visitors could explore and experience. Beer Belts Victoria runs bespoke, interactive, educational and fun tours that showcase the unique craft community in Bayside, Eastside & Cityside. Since then, Nat has sold Kingston Collective and is focussing on driving beer tourism in Victoria!

Wilbury & Sons

Your local neighbourhood bar slinging cocktails, Guinness, beer, good food and live music. The perfect stop off on the way home or Saturday evening spent watching the football.

Sweet Servings

Melbourne's best loaded cookies, sugar cookies and more treats! An independently owned business, they go beyond merely providing cookie enthusiasts with their fix. Their best-selling cookie boxes and wholesale cookies are available across Melbourne and for shipping Australia-wide. Beyond the delicious treats, they strive to deliver an experience through their cookies, creating memorable moments for their customers.

In Bloom Horticulture

In Bloom is run by experienced horticulturist Tamara Campbell and was born through a need to share her passion and knowledge with her community. They live and breathe affordable indoor plants, pots and related items. Bringing GREEN to homes and commercial spaces. They also curate mini pop up markets with a view to workshops in the future.

Events on Citrus

Events on Citrus specialise in making your event a seamless and stress-free experience.

Imagine being a guest at your own celebration, while they handle all the details for you. From curating decorations that perfectly match your theme to baking delectable treats and coordinating with suppliers, we ensure every aspect of your event is expertly managed.

Their goal is to let you fully immerse yourself in the joy of your event, creating unforgettable memories without the usual worries. And once the celebration ends, you can head home and relax, knowing they'll take care of the cleanup. With Events on Citrus, all you need to do is enjoy your special day.

El Mercado

Our favourite local cafe, El Mercado, is a small family business in Cheltenham, run by locals who are passionate about food and cooking.

Marcela is the head chef at El Mercado. After working many years as a designer, she followed her lifetime passion of becoming a Chef. She has successfully run her own catering business in South America and now, along with her partner Felipe, they are bringing El Mercado to Melbourne.

The Weids Marketing

Kate is a marketing strategist, creative thinker, and problem-solver who helps businesses clear the weeds, focus their strategy, and scale with purpose.

Digital TLC

Julia is a social media manager, content creator, and copywriter in Melbourne.

She loves helping businesses of all sizes find their key messaging through visual and written content, strategising social media plans, and creating content that hits the mark with the right audience.

Silver Lioness

Fierce marketing and communications to mark your territory in the hearts and minds of your tribe. Bec Monofort is Silver Lioness. She has agency-level expertise, with grassroots approachability and 15+ years of experience, putting this Lioness at the top of her game.

The secret weapon you never knew you needed? An outsourced CMO.

Cre8ive Aura

Cre8ive Aura is a small, passion-driven business based in Melbourne, Victoria. Every piece you see here is lovingly designed and created by Christina. What started as a simple hobby making keyrings quickly turned into a creative journey, giving life to Cre8ive Aura - a name that reflects the vibrant energy behind everything she makes.

Little Birdie Market

Little Birdie is Mordialloc's monthly artisan and makers market. Run monthly over Spring, Summer and Autumn, this market is a great showcase of local businesses and a great way to catch up with friends and the local community.

Photobat

Photobat is a Melbourne photographer who has been capturing awesome families, businesses, artists, comedians, and anyone who needs a photo since 2000.

For all his life, he's had a camera in his hand and been having photo adventures with people. In that time, he's come to realise how important a families story is to capture and has become quite obsessed with it.

He doesn't believe in saying “cheese” or “smelly socks” because expression in a portrait should be real, we don’t have time to have fake laughter in our world, so that is why he keeps things relaxed and fun making even the most camera nervous person have a good time and love the final artworks.